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How to Sell Your Books on Pinterest (and Why)

If you’re an author building your brand, or even if you’ve already built your brand, but you haven’t included Pinterest in your social media strategy, you must do so now. Though, technically, Pinterest is not so much a social media platform as it is one of the top three used search engines in the world.  …

How (and When) to Develop Your Author Brand

Your brand as an author is just as important as writing a great novel. And I think most authors are aware that branding is a necessary part of marketing their books, but I’m often asked where a new author should even begin when working on their brand. Your brand is a promise to the reader. …

How to Create a Stunning Book Cover with 99Designs

Y’all! I have found the coolest, most fun, most unique way to have my cover designs created! Let me tell you all about 99Designs!  I’d heard of this business in passing before, but I honestly wasn’t sure what they offered exactly. Then, one day, I happened upon their website and I read more about how …

How to Create Your First Amazon Book Ad

Running an Amazon ad campaign can be a great way to introduce your book to new readers and increase sales, but there’s no denying that Amazon Advertising comes with a learning curve. Let this article serve as your introductory guide to effective Amazon ad campaigns.  As of October 2020, you can run two types of …

How to Build Your Author Brand

By Christina Kaye You’ve heard it before. You MUST have an established brand/platform in order to sell your books. But what exactly is a platform? A brand? What’s the difference between the two? Let’s break it down, shall we? Author Platform A platform is typically more for nonfiction writers, who have a topic relevant to …

Should You Use a Book Trailer?

What are book trailers, exactly? I’ll admit it. I’d never heard of a book trailer until I took a marketing class for writers in early 2020. When the instructors told us that book trailers were an important part of a writer’s toolbox, I made a note in my notebook and added three question marks after …

An Editing Service You Know, Love, and Trust!

The most popular Facebook post I’ve ever posted was earlier this year when I asked, “Why have you not worked with a professional editor (or why won’t you)?”  That post was shared, liked, and commented on more than any post I’ve ever written in all my 10 or so years in this industry talking to …

5 Habits of Successful Authors (Besides Writing)

By Brit Poe When you ask many people about the actions that will help you build a successful author career, you generally an array of advice that sounds like this: “Write, write, write.” “Write every single day.” “Butt in chair!” While it’s true that actually writing the words you will be selling is an extremely …