Running an Amazon ad campaign can be a great way to introduce your book to new readers and increase sales, but there’s no denying that Amazon Advertising comes with a learning curve. Let this article serve as your introductory guide to effective Amazon ad campaigns.  As of October 2020, you can run two types of …

By Christina Kaye You’ve heard it before. You MUST have an established brand/platform in order to sell your books. But what exactly is a platform? A brand? What’s the difference between the two? Let’s break it down, shall we? Author Platform A platform is typically more for nonfiction writers, who have a topic relevant to …

What are book trailers, exactly? I’ll admit it. I’d never heard of a book trailer until I took a marketing class for writers in early 2020. When the instructors told us that book trailers were an important part of a writer’s toolbox, I made a note in my notebook and added three question marks after …

The most popular Facebook post I’ve ever posted was earlier this year when I asked, “Why have you not worked with a professional editor (or why won’t you)?”  That post was shared, liked, and commented on more than any post I’ve ever written in all my 10 or so years in this industry talking to …

I know the struggle. As a white writer, it was difficult for the longest time in terms of writing POC (people of color) characters without being a person of color myself. After tedious hours of research, I have found answers, and I now feel I have a lot to offer in terms of what descriptors …

By Brit Poe When you ask many people about the actions that will help you build a successful author career, you generally an array of advice that sounds like this: “Write, write, write.” “Write every single day.” “Butt in chair!” While it’s true that actually writing the words you will be selling is an extremely …

When it comes to choosing the best platform on which to write our novels, if you’re like me, you turn to the traditional go-to—Microsoft Word. Or you turn to Google Docs. But these days, there’s software out there that goes above and beyond all capabilities of Word or Google Docs.  Imagine if there were a …

If you search Google for “best resources for authors,” you’ll get thousands of results, and each result has dozens or more of the supposed best resources on their blog. It can be overwhelming. And how can you know for sure that Jim Smith’s blog isn’t referencing a specific resources simply because they are affiliates with …

For years, we’ve been led to believe that, in order to be successful, we had to toe the line and go through the motions of traditional publishing.  We were made to believe that the ONLY way to become successful writers was to find an agent and let them find us a publishing deal.  So, we’d …

So, you are writing your book, and you are wondering: do I need an author website? What the heck would I even put on it? Do I start it now, or should I wait until my book is published? Right? So, why do you need an author website? I covered this on the podcast episode …