How to Create Your First Amazon Book Ad

Running an Amazon ad campaign can be a great way to introduce your book to new readers and increase sales, but there’s no denying that Amazon Advertising comes with a learning curve. Let this article serve as your introductory guide to effective Amazon ad campaigns.  As of October 2020, you can run two types of …

How to Build Your Author Brand

By Christina Kaye You’ve heard it before. You MUST have an established brand/platform in order to sell your books. But what exactly is a platform? A brand? What’s the difference between the two? Let’s break it down, shall we? Author Platform A platform is typically more for nonfiction writers, who have a topic relevant to …

Should You Use a Book Trailer?

What are book trailers, exactly? I’ll admit it. I’d never heard of a book trailer until I took a marketing class for writers in early 2020. When the instructors told us that book trailers were an important part of a writer’s toolbox, I made a note in my notebook and added three question marks after …

An Editing Service You Know, Love, and Trust!

The most popular Facebook post I’ve ever posted was earlier this year when I asked, “Why have you not worked with a professional editor (or why won’t you)?”  That post was shared, liked, and commented on more than any post I’ve ever written in all my 10 or so years in this industry talking to …

5 Habits of Successful Authors (Besides Writing)

By Brit Poe When you ask many people about the actions that will help you build a successful author career, you generally an array of advice that sounds like this: “Write, write, write.” “Write every single day.” “Butt in chair!” While it’s true that actually writing the words you will be selling is an extremely …

Top 5 Online Resources for Authors

If you search Google for “best resources for authors,” you’ll get thousands of results, and each result has dozens or more of the supposed best resources on their blog. It can be overwhelming. And how can you know for sure that Jim Smith’s blog isn’t referencing a specific resources simply because they are affiliates with …

How you can be your own book boss!

For years, we’ve been led to believe that, in order to be successful, we had to toe the line and go through the motions of traditional publishing.  We were made to believe that the ONLY way to become successful writers was to find an agent and let them find us a publishing deal.  So, we’d …

How to make your author website awesome!

So, you are writing your book, and you are wondering: do I need an author website? What the heck would I even put on it? Do I start it now, or should I wait until my book is published? Right? So, why do you need an author website? I covered this on the podcast episode …